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SEO is a process that maintains quality content and quality traffic in your website to get ranked higher than your competitors and increase your accessibility with the user who is seeking your product or service for themselves. SEO helps you to get rich at the doorstep of your future consumer and build a strong relationship with them.
It depends on your product or services’ business lifespan. But from the naked eye, if you are looking for a quick boost for a short time, SEM can be a choice for you. Otherwise, looking forward to a long-term business existence, there is no alternative for SEO.