How Does SEO Work?

SEO consists of multiple strategies, actions, and best practices, all of which have the end goal of improving your website’s position in search engines—which is why it’s called “search engine optimization.” There are two kinds of SEO: on-page and off-page. On-page SEO consists of anything you can control on your own website to improve your

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How To Hire An SEO Expert: 5 Questions To Ask Marketing Candidates To Ensure The Right Hire

One of the most challenging and daunting tasks every entrepreneur faces is hiring the right qualified candidate. Hiring is time-consuming, and it can be very expensive—and even detrimental – if you hire the wrong person. Unfortunately, hiring is a necessary evil when you’re growing your business. And as a company expands, one candidate that almost every business

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